by Pia Johannson 10.11.11 in Projects Comments (0)
Mainz/Offenbach, November 2011. Three new presentations, four end device classes, one moving using experience worldwide: with the intelligently developed concept for digital product presentation for Hyundai, mediaman shows how companies can get a grip on the growing complexity of their online communication. To reduce complexity for Hyundai Motor Europe and its national distributors, and to make the company’s content available to users on all platforms, the agency was briefed to produce microsites that function effectively on mobile devices as well as desktops. The new Hyundai Veloster, new-generation i30 and all-new i40 become impressively experiencable on desktop- and tablet PCs, on smartphones and multitouch-tables off all kinds (Android, Apple, Windows) - slimly produced with consistent design principles and universal programming code (HTML5). Furthermore distributors can set up localized versions of the Unified Digital Framework developed by mediaman with little effort.
"Many agencies develop beautiful designs and animations. But mediaman succeeded in realizing an impressive visual idea without any plugins for all kinds of end devices and with economically reasonable expenditure", Client Service Director Jessica Schmidt says. The main idea for all Hyundai-websites is based on "Panning" which means moving display detail in front of the total area. mediaman's Unified Digital Network is experiencable at first for the introduction of the new Hyundai Veloster - on all end devices: http://www.hyundai-veloster.eu. There, additionally is another surprising optical effect: if the paint color of the vehicle is changed the background colors of the website are automatically re-adjusted.
About Hyundai
Established in 1967, Hyundai Motor Company has grown into the Hyundai Motor Group which has ranked as the world’s fifth-largest automaker since 2007. Hyundai Motor Europe is the European subsidiary, based in Offenbach, Germany. Further information about the company and its products is available at www.hyundai.com.
About mediaman
Since 2009 mediaman is the European Master Agency Digital Services for Hyundai Motor Europe and responsible for the rollout of the consistent internet presence in the European markets. mediaman is a privately owned digital marketing agency with over 100 employees in Germany, China the USA and Argentina. Founded in 1996, the network offers the whole range of digital marketing services in a global context. Core competencies of mediaman are the development and roll-out of digital platforms, apps and interfaces: the user always in mind, for every web device (desktop pc, mobile, instore) and future -proof due to the application of latest technologies. Therewith, classical campaigns and social media activities are creatively and efficiently interlaced. Key customers are among others Bosch, Daimler, Haier, Hyundai, Merck, Osram, Zurich. mediaman // expect more from digital