by Pia Johannson  01.07.09  in  Projects Comments (0)

Mainz/Shanghai/Beijing, June 24, 2009. Daimler has expanded the Internet presence of the Mercedes-Benz brand in China to include a Contact Center. Potential customers can make appointments for test drives online using the new dialog system, they can download brochures, and research contacts for purchase or financing. mediaman was responsible for the implementation and adaptation of this service to suit the requirements of the Chinese market.

For this task, professionals from mediaman in Mainz and Shanghai worked closely together: “We have considered transnational standards of the Mercedes-Benz brand and the requirements of the Chinese market, e.g. the dialog orientation of the Chinese user, in equal measures," explains State Director Christoph Edelmann of mediaman in Mainz. And Florian Zeim, Managing Director of mediaman in Shanghai, adds: “Mercedes-Benz-branded templates, navigation, processes, image worlds, and the user addressing were adapted for the Chinese market – also with respect to the current and future CRM activities in the Chinese online presence. Here, we benefited from the expertise gained by mediaman in Mainz from many years of work on the Mercedes-Benz international online platform." mediaman agreed on the concept, design, and implementation directly with Mercedes-Benz in Beijing.

About mediaman

With a gross income of more than EUR 6 million (2008), mediaman is among the leading internet agencies in Germany. The company, founded in 1996 and owner-operated, is represented on the market by subsidiaries in Shanghai and Boston. As a full-service provider, mediaman provides all services from a single source: strategy, interface, marketing, loyalty. Its reference customer include global brands such as Henkel, Mercedes-Benz, Merck, Osram, and Zurich. The group includes an IT company (mediaman technology), and mediaman also offers its own market research, usability tests, and creative workshops.