by Pia Johannson  18.06.09  in  Projects Comments (0)

Mainz/Darmstadt, June 18, 2009. “M – das Entdeckermagazin” is another building block in Merck's Internet strategy – new now in cooperation with mediaman and other partners on the ‘net. In current contributions, organized according to four rubrics, there are exciting, innovative, and moving things to discover about the worldwide activities of this pharmaceutical and chemical company. Link to Merck Magazine

Previously, mediaman handled the Internet relaunch of the Merck Group: the concept, design, and template development for merck.de come from Mainz. A light design, clear structures, and flexible technology distinguish the new presence, which is currently being introduced step by step in 62 countries. mediaman has also made the history and innovations of Merck come to life on two additional microsites.

About Merck

Merck KGaA is the world’s oldest pharmaceutical-chemical company. After acquisition of the biopharma specialist Serono in 2007, the exchange-listed family company represented on the DAX, the most important German stock index, set high goals for further expansion.

About mediaman

With a gross income of more than EUR 6 million (2008), mediaman is among the leading internet agencies in Germany. The company, founded in 1996 and owner-operated, is represented on the market by subsidiaries in Shanghai and Boston. As a full-service provider, mediaman provides all services from a single source: strategy, interface, marketing, loyalty. Its reference customer include global brands such as Henkel, Mercedes-Benz, Merck, Osram, and Zurich. The group includes an IT company (mediaman technology), and mediaman also offers its own market research, usability tests, and creative workshops.