by Pia Johannson  17.03.09  in  Networks Comments (0)

Mainz, March 12, 2009. Mobile marketing and mobile Internet are the strategic target markets of the new Mobile Unit of mediaman, Mainz. With the special troop of five people under the direction of Diplom-Informatiker Andreas Huthwelker (31), the Internet agency wants to transfer the expertise in networked, digital communication that it has accumulated since 1996 to special services and products for both growth markets. One of these products is currently under production in cooperation with mediaman colleagues in Shanghai: The technical platform mobileMeans® puts people responsible for marketing in a position to automatically provide already-generated content to a multitude of mobile end user devices. "In Asia, the mobile channel has played a very important role in the marketing mix for quite a while already. We can now transfer this knowledge advantage to Germany," rejoices Huthwelker.

mediaman mobile already has some reference clients to show for its efforts: In Fall 2007, mediaman started the pilot project Mobile Guide with the City of Mainz -- this is a mobile city guide that combined audio streaming and semacode tagging for the first time. The experts have also implemented mobile Internet presences for clients including Eurohypo and Zurich. The Mainzers will present their team, services, and references starting on March 16 at mediaman-mobile.de.

About mediaman

With a gross income of more than EUR 6 million (2008), mediaman is among the leading internet agencies in Germany. About 60 full-time employees in Mainz and Munich develop marketing-oriented online platforms and services for brands like Mercedes-Benz, Merck KgaA and Osram. The internet agency has also subsidiaries in Shanghai (China) and Boston (USA). Besides strategic advice, creation and IT development, mediaman runs its own research department. Studies about user experience and online polls are carried out there.