Mainz, March 12, 2009. Mobile marketing and mobile Internet are the strategic target markets of the new Mobile Unit of mediaman, Mainz. With the special troop of five people under the direction of Diplom-Informatiker Andreas Huthwelker (31), the Internet agency wants to transfer the expertise in networked, digital communication that it has accumulated since 1996 to special services and products for both growth markets. One of these products is currently under production in cooperation with mediaman colleagues in Shanghai: The technical platform mobileMeans® puts people responsible for marketing in a position to automatically provide already-generated content to a multitude of mobile end user devices. "In Asia, the mobile channel has played a very important role in the marketing mix for quite a while already. We can now transfer this knowledge advantage to Germany," rejoices Huthwelker.